Story Gap Studio

About

We find the story before the camera rolls.

We don't produce content. We find truth.

Most studios start with the brief. We start with the question the brief is avoiding.

Tell us your story. We'll make the world feel it.

The Studio

Peter McCabe

Founder & Brand Creative Director

Peter doesn't start with the camera. He starts with the gap — the distance between what a brand believes its story is and what buyers actually hear. Closing that gap is the strategy. Everything after — script, production, color, sound, final delivery — is the proof. 30+ years across HBO Max, Netflix, Discovery, and feature film. One person. The whole chain.

Because Peter understands the entire pipeline, your brand's strategic message never gets lost in translation between the agency, the director, and the editor. He protects the ROI of the story from concept to final color.

Bryan Miller

Co-Founder & Director of Photography

5× Primetime Emmy Nominations

  • Deadliest Catch
  • Naked and Afraid
  • Undercover Boss

Bryan built his instincts in the Bering Sea, in survival camps, and in situations where the story is happening and you either catch it or you don't. Deadliest Catch. Naked and Afraid. Undercover Boss. 500+ hours of broadcast television across 100 countries. His eye was forged in real conditions — not a classroom.

Consumers smell fake advertising a mile away. Bryan's Emmy-nominated documentary instincts mean he knows how to capture real, unscripted emotion that builds instant, bulletproof trust with your audience.

David Stockton

Director of Photography, ASC

8× Nominations · 2× Wins

  • Gotham
  • The Wheel of Time
  • Justified: City Primeval
  • The Terminal List: Dark Wolf
  • 9-1-1: Lone Star
  • Mayans M.C.

30+ years behind the camera, and David still builds every frame like it has to earn its place. Hundreds of commercials for major global brands. Then premium television at the highest level — Gotham, The Wheel of Time, Justified: City Primeval, Mayans M.C. Eight ASC nominations and two wins. He doesn't light a scene. He makes it impossible to look away from.

In a crowded market, premium aesthetics signal a premium product. David brings the exact cinematic architecture used in global television to your brand, instantly elevating your perceived market value.